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Alex Keith Portrait Simone Lezzi/WWD In WWD Beauty Inc’s once-a-year rating of the whole world’s most significant beauty makers by profits, only one business in the highest five managed to eke out a income boost in 2020: Procter & Gamble. Main executive officer of beauty, Alex Keith has not only reversed the fortunes of P&G’s beauty organization, she has reinforced its place being an industry chief in important parts like sustainability, innovation and consumer marketing. Keith spearheaded the generation from the Accountable Beauty System, a systems-considering approach to company that encompasses almost everything from merchandise enhancement to company habits. It's been so profitable that P&G lately named Keith govt sponsor of company sustainability for the entire business.
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